Richland Source

BRAND IDENTITY

Founded in 2013, Richland Source is a nationally-recognized online news organization. The organization is deeply connected to the local area, serving Richland County, Ashland County, Crawford County, and Knox County in Ohio.

Project Goals

As Richland Source’s reach grew, the need arose to solidify the brand. We were tasked with creating a brand that could create consistency among the various entities and communicate their commitment to each community’s history, telling its story, and representing its people. And, in addition, respect the history of reporting the news, but breaking the norm of traditional news organizations.

Develop

a cohesive branded house for all entities of Source Media Properties

Craft

a mark that highlights the voices of the communities

TOGETHER WE CREATED…

Every community has its own voice

The brand family of logos showcases a quotation mark in each logotype to represent the unique voice of every community represented by the brand. The social media icons also reflect the individuality of the communities with an initial personalization in the artwork.

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Annual Report

Each year, Source Media Properties provides an annual report to its supporters and the community. Pivot assists with telling the story of the past year through visuals, statistics and a summary of the most influential stories.

Results

landing page for the report was executed to gain higher views and click through rates

Pace

Specifically designed to tell a story with a journey, but digest information quickly

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