Project Description
Real Deals
Advertising / Brand Development / Logo / Signage/Display / Web Design & Development
Our team has enjoyed the opportunity to support the marketing efforts of Real Deals for over a decade. With more than 65 franchise locations throughout the U.S. and Canada, Real Deals has made their mark in the world of home décor and women’s fashion. As the company has experienced growth and expansion, a need arose to solidify the brand identity and establish cohesion across all operations.
To gauge existing feelings and impressions of the brand and shopping experience, our team developed a comprehensive survey and conducted in-person focus groups targeted toward customers and shoppe owners. The data yielded from these methods allowed us to hone in on what each segment viewed as key values, strengths, and areas for growth. The end result provided the foundation for developing brand messaging and a refreshed visual identity.
Born from these studies was a Brand Book which expressly identified core values, a definition of “who we are and are not”, and key messaging for shoppe owners. Our team also developed a refreshed visual identify that represents these feelings and values of family, friendship and service.
Our team continues to put Real Deals’ brand identity and messaging into action at both corporate and local levels. Support is provided throughout the development of campaigns, print and digital advertising, interior and exterior signage, web design and management, and more.
