Project Description
Papa Kelsey’s Subs & Salads
Advertising / Brand Development / Logo / Signage & Display / Web Design & Development
BRAND IDENTITY
A family history of dough domination spanning five different decades has made Papa Kelsey’s into a well-known brand, adored in communities throughout Idaho. Papa Kelsey’s identity revolves around family and delicious food but as they’ve grown they sought Pivot Creative to expand the brand and reach new mouths through the power of franchising.
TOGETHER WE CREATED…
Project Goals
|
Purposeful Website
Every page of Papa Kelsey’s website is filled with delectable imagery as well as lists the entire menu, and locations, and has a form for potential franchisees.
Signage & Display
Papa Kelsey’s needed signage for the inside and outside of their building to market themselves as well as to establish their brand positioning for their current locations and their future franchises.
|
|
Social Media Advertising
Papa Kelsey’s social media needed to coincide with what was created for the site. Thus graphics were created with mouth-watering imagery and content. Papa Kelsey’s social media is to bring in clientele through awareness and reach potential franchisees to continue growing the brand.
Pam J Haggin
Vice President/Director
Papa Kelsey’s Subs & Salads