Project Description
The City of Shelby
Brand Development / Print Materials / Signage & Display / Web Design & Development
BRAND IDENTITY
The Shelby City Health Department came to us needing a logo identifying them as Shelby’s resource for Public Health. Their logo incorporates the City of Shelby “S” as well as the symbol for Public Health.
Project Goals
The city of Shelby needed a comprehensive brand that would unify the city’s image across various platforms and public spaces. They wanted a website that would not only serve as an information hub for residents and visitors but also embody the city’s unique character and aspirations. Additionally, they needed signage that would create a welcoming atmosphere and reinforce the city’s identity in key locations.
TOGETHER WE CREATED…


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Informative Website
We crafted an informative and user-friendly website for the city of Shelby, designed to keep residents up-to-date with essential news and resources. The site’s straightforward navigation and well-structured content make it easy for users to find what they need quickly. It serves as a valuable tool for the community, offering convenient access to city information and services.

Welcome Sign
As of 2014, motorists traveling along State Route 39 toward Shelby are greeted by a welcome sign crafted entirely by local businesses. We partnered with Cooper Enterprises and Arcelor Mittal to produce the decorative sign that reads, “Shelby welcomes you.”
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