Carrousel Properties / Caldwell Building

Brand Development / Logo / Web Design & Development

BRAND IDENTITY

With a mission to restore and keep Mansfield, Ohio’s heartbeat and history alive, Carrousel Properties works to bring in opportunities and business for the community. One of it’s projects being The Caldwell Building, a soon-to-be shared marketplace and loft apartments.

Project Goals

Growing and shifting both internally and externally, Carrousel Properties had a need to establish their brand within the community. Carrousel Properties is extremely tuned-in with the community and is focused on revitalizing and bringing new life to the downtown Mansfield properties, creating a new atmosphere where working, playing and living coexist. Pivot’s goal was to create a mark that would be timeless, and grow alongside the company as it continues to make its mark in the area.

Craft

a mark that was timeless, yet specific to the company

Develop

an icon that is the actual outline of the heart of the Carrousel district

Expand

Create a thoughtful mark for The Caldwell Building to carry the brand through to other entities

Maintain

consistency to build brand recognition through color, shape and typography

TOGETHER WE CREATED…

Establishing equity

Consistency is key when building a brand. Pivot achieved consistency with Carrousel Properties & The Caldwell Building through the use of font choice, colors, and the icon. The way in which the grid of the Carrousel Properties brand is used displays continuity.

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The Caldwell Building

Pivot worked alongside Carrousel Properties to establish a mark that felt unified with the characteristics of the brand, while at the same time, allowing the building to have its own sense of personality.

There’s more where that came from.

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