There are a lot of options out there. We choose to use WordPress over Wix for our clients as the preferred platform. If you are considering your options, we would like to provide you with some intel for making your decision.

Why we recommend WordPress over Wix

Flexibility & Customization

Complete control

– WordPress gives you full access to code, themes, and functionality

– Unlimited customization: You can modify literally anything about your site

– Professional themes: Access to thousands of premium and free themes designed for specific industries

SEO Advantage

– Better SEO foundation: WordPress is built with clean, search-engine-friendly code

– Advanced SEO plugins: Tools like Yoast SEO and RankMath offer comprehensive optimization

– URL structure control: Full control over permalinks and site architecture

– Faster loading speeds: When properly optimized, WordPress sites typically load faster

Scalability & Growth

– No limits: Handle unlimited pages, products, or traffic (depending on hosting)

– E-commerce ready: WooCommerce integration for robust online stores

– Database flexibility: Better handling of large amounts of content and data

Professional Features

– Plugin ecosystem: 50,000+ plugins for any functionality you need

– Multi-user management: Better role management for teams

– Backup & security: More robust options for site protection

– Integration capabilities: Easier to connect with CRMs, analytics, and marketing tools

Long-term Value

– Ownership: You own your site and data completely

– Portability: Easy to move between hosting providers

– Cost-effective: Often cheaper in the long run, especially for growing businesses

The main trade-off is that WordPress requires more technical knowledge or working with a developer (like our team at Pivot Creative), while Wix is more beginner-friendly.

Ultimately, successful web design balances aesthetics, functionality, and user needs. By embracing change, designers not only enhance user experiences but also pave the way for future innovations. Embrace these changes to lead, not follow. Pivot Creative is here to discuss your specific needs anytime.